Scribd adds first chief marketing officer to its leadership team
Ariana Hellebuyck brand awareness and increased subscriber growth experience will increase Scribd’s presence
SAN FRANCISCO, August 23, 2022 /PRNewswire/ — Scribdthe subscription reading service that offers access to millions of ebooks, audiobooks, magazines, sheet music, podcasts and more, today announced the addition of Ariana Hellebuyck to his newly created position as Chief Marketing Officer. Hellebuyck’s focus on transforming brands into household names while increasing sales to consumers will be instrumental in achieving the company’s vision to inspire the world through stories and knowledge.
“Ariana’s experience in evolving corporate brands makes her the ideal choice to elevate our existing marketing structure,” said Trip Adler, co-founder and CEO of Scribd. “With Ariana leading marketing, we know more consumers than ever will be introduced to the benefits of Scribd’s library.”
With over 15 years of experience leading marketing teams, Hellebuyck has worked in consumer-facing private and public companies, leading teams responsible for branding, paid acquisition, content, cycle lifestyle, communications, social marketing and product. She also drove follower growth and brand awareness while launching world-class campaigns.
“I strongly believe that reading can transform someone’s life and I was drawn to Scribd’s mission to create the largest, most accessible library connecting storytellers to their audiences,” Hellebuyck said. “I believe my previous experience using marketing levers to kickstart healthy subscriber growth will help Scribd continue to build something meaningful.”
Most recently, Hellebuyck was Vice President of Marketing at Life360, where she built brand awareness for the family safety subscription business and helped it become a public company on the Australian Stock Exchange (ASX: 360). She also grew the company’s subscription service past one million paying members.
Prior to Life360, Hellebuyck led brand strategy and advertising efforts for NerdWallet, the go-to resource for all of life’s financial decisions. She also served as Vice President of Brand Marketing at Phoenix Universitysubsidiary of Apollo Education Group, where she launched the program “I am a Phoenix” campaign, transforming the Phoenix University in a familiar name.
Scribd is the reading subscription service that builds one of the largest and most accessible libraries connecting storytellers to their audiences. For $11.99 per month, Scribd offers access to some of the best eBooks, audiobooks, documents, magazine articles, podcasts and presentations. Scribd is constantly adding new content, including exclusive articles from some of today’s top authors and stories from some of the world’s leading publishers to provide its subscribers with personalized, high-quality reading recommendations. Scribd’s goal is to inspire curiosity and learning through its diverse range of content, which amplifies important topics and underrepresented authors. The app is available on iOS and Android devices, as well as web browsers and Apple Watch.