D2C brands to watch in 2022

The D2C sector has created a lot of hype in 2021. From the sector seeing its first unicorn to multiple brands reaching INR 100 crore in revenue in a short span, developments in the D2C sector are no small feat. Changing consumer needs have made D2C business models viable and led to the emergence of channels. It’s great to see the rapid expansion of the D2C business model over the years. We believe D2C businesses will gain momentum in 2022, with expanding niche categories, new entrants and good investment from investors.

This is a new wave of digital-focused companies that have grown significantly in recent years and now consistently challenge existing brands with a direct-to-consumer (D2C) approach. They now cater to the growing group of Internet customers, engaging directly with them to identify gaps and create unique products for them.

When we talk about D2C, we cannot miss some of the best D2C brands that make people’s lives easier with their unique offerings. We’ve compiled a list of 5 D2C brands to watch in 2022.


DaMENSCH is a leading D2C brand catering to the high end menswear segment in India. DaMENSCH envisions becoming a lifestyle brand and an integral part of every Indian’s wardrobe around the world. Every product designed by DaMENSCH Product lab, from loungewear to loungewear, is imbued with innovations never seen before. The brand is driven by a goal to make the world a better place, by doing more every day, for customers and nature. DaMENSCH is committed to eco-friendly and slow fashion, as evidenced by its 100% biodegradable corn and paper packaging.

Urban business

Urban Company is the well-known D2C brand and one of the largest tech home service platforms in Asia. The company offers services such as home beauty and spa, cleaning, plumbing, carpentry, appliance repair, painting, and more. through its mobile app and website. It operates in 37 cities in India, United Arab Emirates, Singapore, Australia and the Kingdom of Saudi Arabia. This comprehensive approach helps the company deliver on its promise of providing high-quality, enjoyable home-based services.


Spinny is one of the leading D2C brands in the used car retail industry. Spinny operates across the entire used car value chain, integrating superior technology and processes to deliver a premium customer experience. Spinny has 36 car hubs and is operational in 22 cities – Delhi, Gurugram, Noida, Bangalore, Mumbai, Pune, Hyderabad, Chennai, Kolkata, Ahmedabad, Lucknow, Jaipur, Chandigarh, Indore and Coimbatore.

Clix Capital

Clix Capital Services Pvt. is one of India’s leading digital lending NBFCs, disrupting the D2C lending space and providing customers with quick and easy loans for all their personal and business needs. It offers a full range of financing solutions in 5 business segments: corporate finance, equipment finance and leasing, SME finance, consumer finance and housing finance.


mPokket is a very famous and distinguished business model that focuses on providing instant student loans. plans to appeal to those who are new to employment (early career job holders). Loan offers start from INR 500 and can even go up to INR 20,000. mPokket’s business model is similar to credit card lending, but it focuses on a segment that is not eligible for credit card but requires instant loans. The loan is disbursed instantly to customers and is credited to their bank account or Paytm, running on smartphones in seconds. The mobile app seamlessly offers credit anytime, anywhere.

The D2C market will continue to grow in the coming years as brands make big profits and increase in the market.

Comments are closed.